How did we get from this placement to a time where Pops thinks that the only whisky worth touching is single malt? Well, the tale obviously has it that the boom in single malt whisky began when a job experience child at Glenfiddich in the early 1960s was tested to get rid of a surplus of 12-year-old whisky. He generated the intense concept of bottling it as a single malt, as well as started advertising it as better or more real than combined whisky. Fifty years on as well as Glenfiddich stays the biggest marketing single malt on the planet, and numerous customers, a minimum of in the west, still think that solitary malt is in some way better, or extra real than blended whisky. I wish he obtained a full-time job from it.
Regardless of this, the truth for many consumers around the globe is that scotch whisky is mixed whisky. Simply consider the largest marketing whisky brands: Johnnie Walker, Give’s, Ballantine’s, Chivas Regal. In fact, the top twenty are all blends, so Glenfiddich and The Glenlivet, the largest selling solitary malts, are not near to a seat at the top table.
Are all of these consumers incorrect? Well, naturally they could be, but it seems unlikely, and if they’re drinking what they like, after that, they’re doing it right as for I’m concerned. Think about it like comparing a great Wine red to a great Bordeaux: The Wine red will be made with a single grape selection, i.e., Pinot Noir, as well as Bordeaux will be a mix, i.e., Cabernet, Wine, as well as a few other. Neither is necessarily much better nowadays. It’s simply a matter of style.
Something’s without a doubt; having attempted my hand at blending whisky, it’s seriously hard, as well as those on top of the game are masters of their art; extremely treasured as well as with noses guaranteed for over ₤2.5 m. I’m not going to tell them they’re making a substandard item.
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